What is Ted's best defense in the lawsuit for deceptive advertising?

In a lawsuit concerning deceptive advertising, demonstrating good faith can serve as a strong defense. This approach indicates that Ted did not mean to mislead consumers or provide false information; instead, he genuinely believed in the claims made about his product. Acting in good faith suggests that he made an honest effort to provide accurate representations or relied on information he thought was true at the time of advertising.

Good faith can be pivotal in legal situations because it underscores the intent behind the actions taken. Courts often look favorably on businesses that make genuine efforts to uphold truthful practices, which can mitigate liability in cases where there might have been misunderstandings or accidental misrepresentations.

The other options, while they may reflect on Ted's situation, do not carry the same weight as a defense based on good faith. Simply consulting with an attorney does not absolve him of liability, nor does having a marketing plan directly address the issue of honesty in advertising. Furthermore, the lack of intent to deceive might not suffice as a standalone defense in some legal contexts, as courts may still hold parties accountable for misleading advertising, regardless of intent, especially if the misleading information was published. Consequently, acting in good faith stands out as a favorable defense in this scenario.